Inspired by the fashion illustrations of the 1950’s and 1960’s that showed when fashion was all about glamour, Disney Store is excited to announce an elegant new collection carefully crafted by Disney artists to capture the magic and style of the classic Disney Princesses. Although these versions of the princesses are retro-inspired, they still have a modern edge. The idea behind the Disney Princess Designer Collection was to re-imagine the princesses in a way we’ve never done before, by giving them a high fashion edge while still capturing each princess’s classically unique look.

A limited amount of the complete 10 doll set ($595.00) will be available for pre-purchase at the D23 Expo. A new Limited Edition Doll ($59.50) will be released in stores and on DisneyStore.com every Monday, starting August 22nd. The edition size varies for each Disney Princess and there are limited quantities.

In addition to the 10 beautiful collector dolls, Disney Store will also offer a small assortment of home product (stationery and mugs) as well as special trend items (t-shirts, cosmetics, and accessories).